Ready for the
Reinvention of Marketing?

Be inspired by some of the world’s leading marketers
as they discuss the challenges and opportunities in marketing today

Boon Lai

VP, Marketing, Philips North America

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The biggest challenge is finding the right way to create a strong bonding between the brand and the customer.

Alessandro Bampa

Category Marketing Director, Premium Chocolate at Ferrero USA

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Meerkat and Periscope are going to change the industry and will rewrite communication in a big way.

Donna Wiederkehr

Chief Marketing Officer, Dentsu Aegis Network Americas

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While marketing is still a creative role it gets more analytical the more data you need to process.

Dr. Wolfgang Faisst

Head of Unit at SAP Exchange Media

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We are no longer marketers as we were in the past. Now consumers are the true marketers and we have to be more and more engaged.

Desiree Reid

General Manager/VP, Brand Development - Impala Inc.

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In the end the only thing you can rely on, is your brand.

Matthew Corin

SVP of Merchandising & Sales, Men's Collection at Michael Kors

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Marketing is about sustainability in the future. It’s gonna be integral to build human kind brands.

Mahesh Sundaresan

CEO at Ikon Advertising

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Marketing is not only impacting our life but also the way how we live.

Zo Bjorgvinsson

VP/Creative Director, Digital at Macy's

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I’m excited about getting closer to the consumer and understanding the true value of the communications.

Lyle Schwartz

Director of Implementation Research & Marketplace Analysis, GroupM

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The biggest challenge in the marketing industry will continue to be the ability to create highly relevant contextual content.

Paul Wendlandt

Chief Client Development Officer, Elateral

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The measurement arena has not kept up with the pace of expectations.

Bob Liodice

President & CEO, Association of National Advertisers

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Technology has been a fantastic catalyst to get us to think differently.

Nadine Karp McHugh

SVP of Omni Media & Creative Solutions, L'Oreal USA

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Train people the right way and build them the right skill set that allows them to be even more innovative.

Thomas Burkhardt

VP of Global Marketing, Calvin Klein

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I’m excited about the speed at which now today everybody galvanizes around activating media and marketing.

Barbara Basney

VP of Global Advertising, Xerox

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Become a discipline that is a contributor to a better planet.

Morten Albæk

CEO at Voluntas Investment

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The store, which was thought of as a legacy liability is turning into an asset.

Scott Galloway

Clinical Professor of Marketing, NYU Stern. Founder & CEO at L2

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At Mini we make sure to get to know our owners, we go out and motor with them and have fun with them.

Lee Nadler

Marketing Communications Manager, MINI USA

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Go beyond engagement to something that is going to be long lasting – entanglement.

Stan Rapp

Co-Founder of Rapp Agency

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